What we now refer to as professional catering actually began as an affluent vocation in France circa the 18th century. The earliest French caterers would combine divine canapés, sumptuous aperitifs, and luscious hors d’oeuvres with tempting trays for barons, earls, patricians, and other high-born noble men and women, usually to provide enjoyable sustenance during royal affairs, imperial receptions, and other ritzy festivities.
Modern-day catering services have followed suit and modelled their businesses after these French trendsetters but it’s worth bearing in mind that catered events are now ubiquitous throughout the United Kingdom. This gastronomic niche is flaunting the most torrid growth within the culinary industry by and large.
On the whole, we’ve seen a comparatively seismic six percent upturn in aggregate catering profits each and every year since 2011 and the wealthiest restaurant financiers have indicated that their most auspicious growth source with respect to their portfolio revenues has been specialty catering services.
But what does it take to build, nurture, and amplify your catering company? We have to take the ensuing instructions from industry leaders at face value.
Focus on Smaller Clients
Of course, catering for a small, 10-person subdivision within an office building won’t make you rich overnight but the intrinsic value of the references and recommendations you attain should never be trivialised or downplayed.
Your brand’s shield of armour is comprised of a collection of glowing endorsements from clients you’ve previously served so go the extra kilometre for your seemingly inconsequential clients to earn those ultra-valuable commendations. With the permission of your client, these references can be posted on your website for an instant lift in credibility.
Love Your Equipment and it Will Love You Back
Provided the reality that almost two-thirds of domestic UK catering organisations utilise rental kitchens and leased galleys, you have to warily scrutinise your equipment necessities in relation to the generic implements within your workspace.
If you foresee an ostensible need for a fryer, commercial toaster, induction hob, catering grill, full-size pizza oven, or any other appliance, you must institute a collegial partnership with procurer of catering supplies in the UK.
The best ones have access to over 10,000 lines that are available at bulk retail price tags, allowing you to obtain a single device or machine at the most competitive rates bar none. The right equipment is presumably the difference between thriving and dying in the catering world.
Event Planners Can Be Your Golden Goose
Getting in close with a well-established event planner basically provides you with a toll-free salesperson who will contract your services for countless gatherings and parties throughout the year. But be sure to offer the organiser a desirable discount because, ultimately, successful partners spread the wealth and complement one another.
Position Yourself as a Specialist
Once you amass an equitable list of references and a few repeat clients, you should utilise social media tools and blogs to strike a pose as a catering buff. Pull from your know-how to dispense operative advice for the layman and avoid talking about your business in an overtly promotional fashion. Rather than coming across as a pushy peddler of services, you should wear your DIY cap and offer gracious guidance in these social networking venues.